▬ PUBLICATIONS
Higher Education on the Brink
Reimagining Strategic Enrollment Management in Colleges and Universities
Higher education as we have known it has now and forever dramatically changed and so must the previous models that we once held dear. Leaders must take a fresh look at how their institutions design, implement, and measure practices in strategic enrollment management and expand the model, as never before.
Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities combines strategies for enrollment enhancement with significant support for development of alternative revenue streams for overall sustainability and growth. It introduces a new model for launching highly engaged strategic planning processes for colleges and universities.
With current, real-world examples, the book details how colleges can be guided by integrated strategic planning processes to recalibrate efforts that yield key results. The major difference in this work is an exacting focus on organizational culture and each facet that defines it. As colleges and universities place new focus on strategically re-imagining higher education and their role in it, Higher Education on the Brink will serve as a guide for determining what difficult questions need to be asked and how to answer those questions in a manner that will position the college for the future with support from the college community, generating increased opportunities for student and operational success.
Harvey-Smith opens the book by explaining why it is essential to have a strategic enrollment management (SEM) plan in place. She describes recent challenges in higher education such as financial difficulties and enrollment declines. She then explains how institutions can use her model to overcome these and other challenges and demonstrates how Pittsburgh Technical College rose above the challenges it faced using this model. I found it beneficial to see not only how the process should work, but also evidence that it actually does work.
. . .READ THE REST“The pandemic has, in some ways, forced all post-secondary institutions to quickly and creatively re-imagine how they will attract, retain, and graduate current and future students. This book prepares those institutions who strive to be innovative and
entrepreneurial a road map on how to re-imagine strategic enrollment management and remain competitive and sustainable. In this ever-changing landscape of teaching and life-long learning, Dr. Alicia Harvey-Smith’s book, Higher Education on the Brink: Re-imagining Strategic Enrollment Management in Colleges and Universities, will help guide internal discussions and establish priorities that will maximize student engagement and financial sustainability.”